Source of this article: Da Cai research, chief analyst: Deng chaoming

　　Looking at the public report, on the double 11, tmall, JD and other platforms, some smart home categories sold well, such as smart speakers, floor sweeping robots, smart locks, smart toilets and so on.

　　Compared with the rapid development of online retail, offline retail is less lively. At present, it is mainly contributed by the b-end channel, and the sales volume generated by stores needs to be improved。

　　According to the observation of Dacai research, the layout of offline retail end of smart home has been explored from multiple perspectives, such as the opening of whole house smart scene stores, the recruitment of urban service providers, and building whole house solutions in cooperation with customized home / decoration companies.

　　The high penetration rate of smart home has just begun. Many factories and dealers may feel that it has no impact on themselves. In fact, when you feel the impact, there may be few opportunities left.

　　Da Cai research believes that the current continuous hot selling phenomenon means that another mainstream home business has surfaced and deserves high attention.